Sia's read
Every firm in the cohort is projecting a material step-up in applied AI spend from FY-25 to FY-26. The median firm adds ~$200M of net-new AI investment in FY-26; the range runs from ~$90M (smallest step-up) to ~$305M (largest). FY-27 continues on that base at +25% YoY — a moderating, sustainable forward pace anchored to industry-research consensus.
The step-up spread is real signal, not size noise. Bank A's ~$305M net-new (publicly anchored to the largest US bank's disclosed AI program) vs Bank E's ~$90M is a 3.5× spread in incremental AI investment. Competitive intent differs more than balance sheets do.
No firm in or adjacent to this cohort is sitting still. For peers with similar tech-opex scale, the strategic question is where their own step-up lands: tracking near the median, leaning toward the top, or a deliberate selective-build call below the cohort range. Each posture is defensible — but the cohort has moved past wait-and-see.